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Fans of Blizzard games like World of Warcraft and Overwatch in China will be mourning following a shutdown of most Blizzard game services in the united kingdom after Activision Blizzard and China's NetEase Games still did not renew their licensing agreement.
The two companies were partners for 14 years, with Blizzard's MMORPG operating in the united states for a few years within the separate company before Blizzard and NetEase's partnership. The handoff between WoW's former operator in China and NetEase in 2009 was the first-time WoW powered down in the region, even though it was only for a few months.
Activision Blizzard announced late, not too long ago, that it won't renew its contract with NetEase, with game services set to absolve on January 23. That time has come to pass, as WoW players in China have already been forced to download nearly twenty years worth of character data in the hope the game's servers will return and characters will be restored.
One longtime WoW player in China documented the sport's final moments in the united kingdom on Twitter, stating how downloading their character started to be generally known as digital "cremation" among Chinese players. The server shutdown was an unfortunately quiet affair because the act of any player downloading their character data effectively locked them from playing the action and engaging in any kind of farewell gathering.
In an extended post on LinkedIn titled "A Love Letter: The Memory Remains," NetEase president of global investments and partnerships Simon Zhu personally thanked various Blizzard employees (many of which work just longer while using the company) for contributions in creating the world that has already been enjoyed by an incredible number of Chinese players.
"Today is definately a sad moment to witness the server shutdown, and that we don't discover how things will have out in the long run," Zhu wrote. "The biggest victim could well be players in China who live and inhale those worlds. I also learn how hard it'll feel for those Blizzard developers that have spent almost all their passion and talent to construct those amazing worlds. I hope those valuable memories never cool."
Activision Blizzard is seeking a brand new partner in China to distribute its games but recently sought to renew its contract with NetEase for only six months so that you can avoid a disruption in in-game services. NetEase refused that deal citing unfair treatment, as Blizzard reportedly offered other businesses three-year contracts. Both companies have issued statements accusing the other of that deal falling through. NetEase has since disbanded the are responsible for Blizzard games in your community, even going to date demolishing their Blizzard offices and dismantling an Orc statue going on stream.
It needs to be clarified when Blizzard games might go back to China. WoW, general manager John Hight stated in December stated Blizzard food was in discussions with "a variety of new distribution partners" and that the "process continue until we discover a viable solution."
Despite the seemingly lousy blood between Blizzard and NetEase, one Blizzard game will remain playable in China: Diablo Immortal. The free-to-play mobile game was co-developed by NetEase alongside Blizzard and is also covered by a separate licensing agreement between the two companies. NetEase was reportedly also taking care of a mobile Warcraft MMO until not too long ago if the project was canceled after Blizzard and NetEase could hardly agree on financial terms.
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